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Forrester Research analyst J.P. Gownder said a hit smartphone traditionally hasn’t led buyers to get a tablet from the same manufacturer. He believes Samsung will get a bigger boost from its new mini-stores inside U.S. Best Buy locations. Having a retail environment it can control bridges some of the gap with Apple, which has its own stores.

“Whether you buy it online or in person, people want to touch and feel these products,” Gownder said.

Samsung has declined to challenge the iPad on screen resolution. The new tablets have the same resolution as older models, leaving them well behind the iPad and even Samsung’s flagship Galaxy S4 smartphone. The 10-inch tablet has a resolution of 1280 by 800 pixels, compared with 1920 by 1080 for the phone. The smartphone packs in three times more detail in a square inch than the tablet does. (The 8-inch Tab 3 does, however, have a slightly higher screen resolution than the iPad Mini, the closest Apple equivalent.)

Analyst Jeff Orr at ABI Research said that the new Samsung tablets aren’t “groundbreaking in any particular direction,” it shows the South Korean company is honing a strategy that’s been successful in smartphones: producing a wide variety of devices for different customer segments.

“Samsung has certainly shown how that can be accomplished with handsets, and I see more of that occurring now with the Galaxy Tab 3 announcement,” Orr said.

With the new models, Samsung will have five tablets on sale in the U.S., compared to two at Apple. In addition, Samsung sells the Galaxy Note II, a phone-tablet crossover device.

The 10-inch model is the first Android-powered Samsung tablet to use an Intel processor. That’s a significant win for the Santa Clara, Calif., chipmaker, which has been trying to break into the market for cellphone and tablet chips now that PC sales are slumping. Other smartphones and tablets run chips made by a variety of companies, all based on designs from ARM Holdings PLC, a British company.


Internet Marketing Services Provider, fishbat, Breaks Down Facebook’s New Mobile Ad Plan

Facebook has announced that it intends to begin adding advertisements into its mobile app. The ads will be shown to certain users based on the other apps they have installed on their phone. The move comes soon after Facebook’s IPO and the cry for increased revenue in order to make the investors happy.
The Wall Street Journal has announced that Facebook plans on instituting a new advertising platform for mobile users. The advertising will be targeted based on data that Facebook will collect about the other apps installed on a user’s phone. Many apps feature the “Facebook Connect” option and this will allow Facebook to easily track what mobile apps a particular user has been using.
Based on the information that Facebook gathers users will see ads for other apps that may interest them. This is different from Facebook’s current ad strategy on the main website, which targets ads based on pages and brands that a user “likes”. This new advertising plan doesn’t require a user to interact with a brand on Facebook at all.
The plan for mobile ads comes soon after Facebook’s IPO and can be a potentially high source of income for the company. Getting a brand’s app installed on a Facebook users phone warrants a higher price than getting a “like” on a brand’s page.
Sida Li, Social Media Director at fishbat, says, “The new mobile advertising plan is something that people have been wondering about for a long time. I know many people who are constantly checking their personal Facebook page on their phones and it was only a matter of time before Facebook cashed-in on this market. I expected it to come sooner, but the IPO left Facebook with no choice but to monetize its mobile users.”
The new plan has also raised privacy concerns and some are calling for Facebook to allow users to opt-out of the mobile ads. Facebook has not yet commented on the issue of privacy when it comes to the new mobile ad platform.

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