When asked by ATD’s Ina Fried about where Microsoft sees opportunities to go after the competition, Myerson noted that Windows Phone is meant to focus on the consumer, and hesitantly poked at some of Microsoft’s more prominent rivals. “With Apple I sense a lack of urgency,” he said before jabbing at the latest version of iOS and the 5th row of apps and referring to Android as “kind of a mess.”
Of course, Windows Phone’s success is just as dependent on the hardware as it is on the OS that runs on it, and Myerson talked up the sort of measured approach that Microsoft has been sticking to on that front.
“We’re not necessarily going out and pushing for lots and lots of OEMs, he noted, adding that watching manufacturers like Nokia, HTC, and Huawei find success with their Windows Phones is what’s “really important right now.” Even so, rumors of even more Microsoft-crafted hardware in the pipeline (think a smartphone or a wrist-worn computing device) continue to make the rounds. Myerson was quick to downplay the notion that Microsoft would cobble together a smartphone of its own by pointing out that Microsoft would have to provide a consumer experience that current OEM partners couldn’t. That said, one could look at the Surface as a strong example of Microsoft doing just that, so I wouldn’t rule out a Microsoft smartphone entirely.