Startup

Microsoft’s Terry Myerson Sees Windows Phone As A “Well-Funded Startup,” Downplays Smartphone Rumors.
Microsoft Windows Phone chief Terry Myerson took the stage at the D: Dive Into Mobile conference this morning, and wanted to make it very clear that he sees Windows Phone a little differently than others might.

Given that Windows Phone is still an underdog when it comes to the mobile OS arms race, it’s not exactly a surprise to hear Myerson characterize the WP team as a scrappy (albeit “incredibly well-funded”) startup operating within Microsoft — especially since Myerson himself helmed a startup that was ultimately acquired.

As such, there are certain places where Windows Phone is performing admirably (Fried points to recent reports that Windows Phone is outselling Apple’s iPhone in certain markets) and Myerson says Microsoft is keen to capitalize on those hotspots where they can. That’s not to say that Microsoft isn’t committed to making a splash in the United States where Windows Phone hasn’t been able to move the needle very much, but Microsoft seems eager to strike wherever those potentially fruitful opportunities arise.

“We need to be successful somewhere before we can be successful everywhere,” he said.